As soon as Your Pie opened its doors for business in Athens, Georgia back in 2008, it was clear that it had the potential to expand across the country and completely change the booming pizza industry. And now, less than a decade later, the innovative pizza brand is turning that growth potential into a successful and strategic development initiative.

With more than 30 locations across the country and dozens of additional restaurants in development, Your Pie has been bringing its down-the-line concept and superior craft pizzas and drinks to new communities at rapid rates. That trend isn’t going to stop any time soon—the brand is actively targeting a new city for development: Memphis, Tennessee.

“We’re really excited about breaking into the Memphis market. We already have one Tennessee location a few hours away in Murfreesboro, and it’s a clear hit among consumers,” said Ken Caldwell, Your Pie’s vice president of development. “Memphis is another city filled with people who are right in our demographic, including students and the next generation of millennial consumers. We’re confident that as soon as we open up our doors for business in the area, our franchisees will be able to establish loyal customer bases.”

In addition to providing Your Pie franchisees with a strong group of consumers, Memphis also boasts an economy that’s primed for new business. The city offers a metro population of more than 1.3 million people, according to Forbes, with its cost of living falling 4.2 percent below the national average.

Your Pie’s proven franchise system also helps its local business owners succeed. The brand’s corporate support team and network of other franchisees are easily accessible, meaning new and expanding owners are able to learn from other peoples’ experiences and best industry practices. Your Pie also offers an affordable business model—initial investments for franchisees typically range from $311,750 and $475,105.

“Now that we’ve been opening up locations in different communities for almost 10 years, we really know what we need to succeed in a new city. That’s why we feel so strongly about our growth potential in Memphis—it’s perfectly positioned for the Your Pie brand, and we can’t wait to call it home,” Caldwell said.

To learn more about franchising opportunities with Your Pie, click here.