A strong franchisor and franchisee relationship is vital to your business’ success. Learn why and what to look for in a potential franchisor.
A STRONG FOUNDATION
People have a lot of misconceptions about what makes a franchisor and franchisee relationship work, but in essence, the franchisor is the corporation that owns the trademarks and business model of a particular brand. The franchisor licenses the use of said trademarks, business model, and operational guidelines to the franchisee in exchange for payment. The best franchisors are motivated to share their experience and knowledge with their franchisees, including operational skills, tricks of the trade, and insights to support the running of a successful business. Just as franchisees are invested in a brand, the franchisor is equally invested in their franchisees, and it falls to them to ensure that each owner excels to their highest potential within the brand.
Great franchisors have all learned from their mistakes and can share lessons with their franchisees. As opposed to opening your own independent business, a strong franchisor and franchisee relationship allows you to benefit from the knowledge and well-earned expertise of a proven system that has weathered storms and developed strategies for success.
The “franchisee” is the person(s) or corporation that owns and operates the business using the trademark and business model system licensed from the franchisor. One of the great advantages of learning how to become a franchise owner is the knowledge that you will be going into business for yourself, but never be alone. The right franchisor will provide you with the freedom but also the support you need to succeed.
FIND THE RIGHT MATCH
If you have committed to the idea of owning a franchise, you still need to pare down your potential investment by industry, concept, startup costs, and various other factors. Finding the right franchise for you can be an extremely personal process, but here are some handy things to keep in mind, regardless of the market. Some things to consider include:
A Strong Reputation. Whether a franchise has five locations or 500, it’s important to align yourself with a brand that is positively regarded both locally and across public opinion. A good reputation can go a long way to provide built-in business when you first open your doors.
Solid Financial Track Record. It’s worth researching a franchisor’s history of profitability, if they’ve managed to maintain financial strength, and where or why they have faltered.
A Growing and Sustainable Market. Choose a market that is positioned for opportunity and growth for years to come. A hot and happening concept may be great in the short-term, but franchisors with long-term focus and growth potential will provide you with a richer business experience.
Size Up the Competition. Many franchisors have already done the market research to find the ideal locations for their brand, but it’s equally important for you to do your own research. By getting a sense of what similar business concepts do well in certain areas, which others seem ill-positioned, and what neighborhoods are underserved by certain markets, you can focus on the type of franchise that will work best in your community.
INVESTING IN THE FRANCHISOR & FRANCHISEE RELATIONSHIP
As you are selecting the right franchisor, some questions to consider include:
What is offered in terms of training and ongoing support? The right franchisor will offer comprehensive training for its franchise owners. That includes a program model for your staff to ensure that everyone is fully prepared to run the business and provide the best possible services for your customers.
What sets this brand apart? Within the fast casual dining industry, Your Pie stands apart by offering prospective franchise owners the flexibility to run their business as they see fit while providing them the resources to encourage them to expand on their own time.
What is offered in terms of marketing my business? One of the major incentives to starting your business as a franchisee is the guaranteed backing of a winning marketing team. As opposed to opening your own independent enterprise, owning a franchise comes with the experience of a known brand and its team of industry experts who are always available to help make your business a success.
FIND A HOME WITH YOUR PIE
Franchising since 2008, Your Pie treats our franchisor and franchisee relationships with the same authenticity, creative flair, and hands-on attention that we apply to our pizzas. Both new and experienced restauranteurs are welcomed to the Your Pie franchise family as we bring our authentic flavors and dedicated customer service to new areas across the country.
To learn more about Your Pie, explore your franchise opportunity today.