Pizza Industry & Fast Casual Dining Statistics

Pizza, QSR, Fast Casual

Pizza Industry & QSR Trends, Including Fast Casual

The pizza industry has shown notable growth across various metrics from 2020 to 2023. There has been a significant increase in global pizza sales, climbing from $160 billion in 2020 to an estimated $233.26 billion in 2023. This growth trajectory underscores the expanding popularity of pizza worldwide, even amid varying economic conditions. The U.S. market has also seen some fluctuation in pizza sales, but at a more moderate pace. Sales declined during the pandemic and began increasing again after 2021, reflecting a stable and consistent demand for pizza within the United States.

Our data also provides insights into regional specifics within the U.S., highlighting California, New York, Texas, and Florida as states with the highest number of pizza restaurants. California leads with approximately 7,281 pizza outlets, followed by New York with around 5,719. These statistics collectively paint a picture of a thriving industry that continues to evolve and adapt, making it a dynamic segment within the broader restaurant and food service landscape.

Global Pizza Market

Global pizza sales have seen a substantial rise from $160 billion in 2020 to $233.26 billion in 2023. This impressive growth of approximately 46% over three years indicates a robust increase in pizza consumption globally. This might reflect changes in consumer behavior, possibly due to increased digital ordering systems and the convenience of delivery services.

U.S. Pizza Market

The pizza market in the United States has demonstrated consistent growth, driven by an enduring popularity of pizza as a versatile and widely beloved food choice. This sector continues to innovate, with trends shifting towards more gourmet options, health-conscious recipes, and the integration of technology for improved delivery and customer service.

U.S. Pizza Sales

Sales in the U.S. have shown slight fluctuations but generally maintained an static trajectory, moving from $46.24 billion in 2020 to around $46 billion in 2023. The slight dip in 2021 to $45.59 billion are likely attributed to market adjustments and economic factors impacting discretionary spending during the pandemic.

Number of Pizza Restaurants

The number of establishments serving pizza in the U.S. has increased from approximately 72,133 in 2020 to 73,333 in 2023. This growth indicates a sustained interest in pizza consumption and a continued expansion of pizza establishments across the country. While the expansion signifies ongoing investment and confidence in the pizza restaurant market, there was a relatively large decrease in the number of pizza restaurants during COVID-19, making the increase from 69,220 in 2021 to 73,333 in 2023 even more significant.

QSR Sector, Including Fast Casual

Global QSR Sales, Including Fast Casual

This broader category, which includes all quick service restaurants, not just those serving pizza, grew from $862.05 billion in 2020 to an estimated $978.4 billion in 2023. The increase reflects the overall growth in the fast-food industry, highlighting a global trend towards convenience and speed in dining options, with pizza playing a significant role.

United States QSR Sales, Including Fast Casual

The U.S. Quick Service Restaurant (QSR) sector, including fast casual dining and pizza establishments, has shown notable trends over the years 2020 to 2023. Here’s a detailed look: 

  • Total U.S. QSR Sales experienced a growth from approximately $174 billion in 2020 to about $349 billion in 2023. This steady increase reflects the ongoing demand for quick service options, with consumers favoring convenience and speed in their dining choices.
  • Pizza’s Share of U.S. QSR Market: Within this sector, pizza establishments have maintained a significant share, indicating the staple status of pizza in the American fast-food landscape. The sustained popularity is likely bolstered by innovative service models like carryout, delivery, and digital ordering systems.
  • Regional Trends in U.S. QSR: The data points to varying growth rates across different regions, suggesting that regional preferences and economic conditions significantly influence QSR sales dynamics. States like California and New York, known for their diverse food cultures, continue to lead in their footprint of pizza restaurants, showcasing the importance of demographic and cultural factors in shaping market trends.
  • Innovation and Adaptation: The sector has seen a surge in innovation, particularly with the integration of technology in operations, which has been critical in adapting to changing consumer behaviors post-2020. This includes the adoption of contactless payments, online ordering, and delivery apps, which have become integral to maintaining and boosting sales.
  • Consumer Preferences and Health Trends: There is a growing influence of health-conscious choices on the menu offerings within the QSR and fast casual sector. Establishments are increasingly incorporating healthier, high-quality ingredients and offering more customizable menu options to attract a broader demographic.


These insights provide a clearer picture of how the Quick Service Restaurant sector in the United States is evolving, with pizza playing a key role in its growth and adaptation to new market realities.

Regional Distribution of Pizza in the United States

The regional distribution of pizza restaurants in the United States highlights distinct trends and preferences, reflecting the diverse culinary landscapes of different states and regions. Certain states that have higher numbers of pizza restaurants can be attributed to several factors. The data highlights the number of pizza restaurants in key states:

  • California & New York: California leads with 7,281 pizza restaurants, indicating a strong market presence and consumer demand in the state. New York follows with 5,719 establishments, which is not surprising given the state’s cultural association with pizza, especially New York-style pizza. Both states have large, urban populations with diverse demographics, contributing to a higher demand for varied dining options, including pizza. The cultural significance of pizza, particularly in New York, and the trend towards gourmet and artisanal pizza styles in California, also play crucial roles.
  • Texas & Florida: Both states also show significant numbers, with 5,200 and 4,838 pizza restaurants respectively, reflecting broader regional tastes and the adaptability of pizza to different culinary preferences across states. These states have seen significant population growths, which often leads to increased demand for quick and accessible food options like pizza. The presence of major metropolitan areas where fast food is popular also boosts the number of pizza restaurants.

Factors Influencing Low Numbers in Other States

Only 28% of states represent 66% of the pizza market in the United States. That’s 14 states with almost 50k pizza restaurants compared to the remaining 36 states with only 25k pizza restaurants. What contributes to the slower growth in the pizza industry for 72% of the country?

Economic Factors

States with fewer pizza restaurants might have smaller populations or less urban development, which translates to lower consumer demand. Economic disparities can also affect how frequently people dine out or order in, impacting the viability of pizza restaurants.

Cultural Preferences

In regions where there is a strong presence of other culinary traditions, pizza might not be as predominant. Local tastes and dietary habits can influence the popularity and, consequently, the number of pizza-focused eateries.

Market Saturation

In some areas, the market may be saturated with numerous dining options, making it challenging for additional pizza restaurants to thrive. This is often the case in smaller states or those with a high density of diverse restaurant choices.

Population Density

States with fewer pizza restaurants often have lower population densities. With fewer potential customers, the economic viability of running a pizza restaurant diminishes. This is particularly evident in rural or less densely populated states where the customer base may not support a large number of dining establishments. For example, the most populated state, California, has the most pizza restaurants, while the least populated state, Wyoming, has the least pizza restaurants (138). 

These regional dynamics suggest that while pizza remains a popular choice across the United States, its prevalence and the success of pizza restaurants are heavily influenced by a complex interplay of demographic, economic, and cultural factors. Understanding these nuances can help tailor marketing strategies and menu offerings to better meet the preferences of different regions.

Additional Insights

These datasets also include a metric comparison over the years, providing a broader perspective on the growth rates and potential forecasts for future trends. Regional data further enhances understanding of market dynamics, showing where the industry might be expanding more rapidly or facing saturation.

This comprehensive overview can be visualized with charts and graphs to highlight trends over the years, sales growth, and regional distributions, enhancing the visual appeal and the informational value of the landing page. This will not only attract visitors but also provide them with detailed insights into the robust and evolving pizza industry.