Smart Franchisee podcast host Jessica talks with Doug and Denise Zirbel, a husband wife duo who have successfully opened their own Your Pie Franchise in South Carolina.

Doug had a great career with Kimberly Clarke but spent a lot of time working and traveling while Denise took care of their four kids. After moving 12 times in his 25-year career, Doug and Denise realized they needed to settle down for their kids. They decided to get into business and after a bit of research realized franchising was the best option.

They looked at a few different franchise concepts and found fast casual pizza. Doug says they almost signed with another franchise, but when they went to Athens, GA to meet with the heads of Your Pie, they realized that they found the business they wanted to invest in.

Doug and Denise share with Jessica the marketing campaign they ran to drive customers in the door and give back to the community right before their grand opening and how that led to profitability from day one. Denise also shares how she successfully markets to college students and families to drive revenue in the door year round.